The EGON Lab

The Charms and Challenges of Prototype Testing

The Charms and Challenges of Prototype Testing

(written by Andrew’s brain. No AI invited to participate) When an influencer presents a product in action, in all cases they are presented as completed products and attached to them...

The Charms and Challenges of Prototype Testing

(written by Andrew’s brain. No AI invited to participate) When an influencer presents a product in action, in all cases they are presented as completed products and attached to them...

What If Questions for Overlanders

What If Questions for Overlanders

Common ‘What If' Questions of Overlanding I am a ‘What If?’ type of person. Whenever I am planning for a trip I'm always tasked with What Ifs? By that I...

What If Questions for Overlanders

Common ‘What If' Questions of Overlanding I am a ‘What If?’ type of person. Whenever I am planning for a trip I'm always tasked with What Ifs? By that I...

Hidden advantages of 48V

Hidden advantages of 48V

Time and again Heiner and I have been surprised and sometimes astonished when discovering the many ways 48V changes everything when it comes to mobile power. We recently recorded a...

Hidden advantages of 48V

Time and again Heiner and I have been surprised and sometimes astonished when discovering the many ways 48V changes everything when it comes to mobile power. We recently recorded a...

Leaving a Legacy. How about a Revolution?

Leaving a Legacy. How about a Revolution?

On a personal note, the older one gets, the idea of leaving something of value once we have departed becomes ever more important. So this month’s blog is more personal,...

Leaving a Legacy. How about a Revolution?

On a personal note, the older one gets, the idea of leaving something of value once we have departed becomes ever more important. So this month’s blog is more personal,...

No Standards = Low Standards

No Standards = Low Standards

Marketing gurus often chant the phrase, “It’s not about the products, it’s about value. But what does this platitude mean to us? It asks not what we produce, but what...

No Standards = Low Standards

Marketing gurus often chant the phrase, “It’s not about the products, it’s about value. But what does this platitude mean to us? It asks not what we produce, but what...

A really big month for really small things

A really big month for really small things

Heiner and I are very close to the 4x4 and caravan accessory industry. And about 14 months ago we started to take seriously the comments, not all directly addressed to...

A really big month for really small things

Heiner and I are very close to the 4x4 and caravan accessory industry. And about 14 months ago we started to take seriously the comments, not all directly addressed to...